THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN ENHANCING BUSINESS PERFORMANCE

Nargiza Baxriddinovna    Talapova

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The journal provides the opportunity to the authors to publish their original research articles in Multidisciplinary field. Journal of Modern Educational Achievements is an open access peer reviewed monthly journal. The journal is refereed and follows the ethics and practices of ethical open access publishing. All the manuscripts received for publication passes through extensive double blind peer review process. The journal covers the multidisciplinary areas of Engineering, Technology, Management, Sciences and Humanities. Authors can submit their original manuscripts for peer review. This journal locates in the following adressy: Yavatmal city, 623727, India.

Published Jul 21, 2026

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Vol. 4 No. 4 (2026): JMEA

Nargiza Baxriddinovna Talapova

Abstract

This article examines the role of Customer Relationship Management (CRM) systems in enhancing business performance in the context of digital transformation and increasing market competition.

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