SOCIOLOGICAL AND STATISTICAL METHODS FOR STUDYING MEDIA AUDIENCES

Jorakulov     Navruzbek

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The journal provides the opportunity to the authors to publish their original research articles in Multidisciplinary field. Journal of Modern Educational Achievements is an open access peer reviewed monthly journal. The journal is refereed and follows the ethics and practices of ethical open access publishing. All the manuscripts received for publication passes through extensive double blind peer review process. The journal covers the multidisciplinary areas of Engineering, Technology, Management, Sciences and Humanities. Authors can submit their original manuscripts for peer review. This journal locates in the following adressy: Yavatmal city, 623727, India.

Published Jun 17, 2026

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Vol. 4 No. 4 (2026): JMEA

Jorakulov Navruzbek

Abstract

This article analyzes sociological and statistical methods for studying media audiences. It examines sociological research methods such as surveys, interviews, focus groups, and content analysis used to identify audience information consumption patterns, media behavior, interests, and needs. The article also highlights methods of collecting, processing, and analyzing statistical data. In addition, modern approaches to measuring audience indicators in the digital media environment are discussed.

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