THE EFFECTIVENESS OF USING FRAMING TECHNIQUES IN POLITICAL INTERVIEWS

Abstract

This study analyzes the use and effectiveness of framing techniques in political interviews. Framing is an important communication strategy in political discourse that influences how audiences perceive information by presenting it from a particular perspective. The research examines different forms of framing in political interviews, its application in the speech of journalists and politicians, and its role in shaping public opinion. The findings indicate that framing significantly affects how political messages are understood and received by the audience. Keywords