TIL, REKLAMA VA GENDER: IJTIMOIY-MADANIY IDENTIFIKATSIYANING AKS ETTIRILISHI

Xolboboyeva Aziza     Sherboboyevna

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The journal provides the opportunity to the authors to publish their original research articles in Multidisciplinary field. Journal of Modern Educational Achievements is an open access peer reviewed monthly journal. The journal is refereed and follows the ethics and practices of ethical open access publishing. All the manuscripts received for publication passes through extensive double blind peer review process. The journal covers the multidisciplinary areas of Engineering, Technology, Management, Sciences and Humanities. Authors can submit their original manuscripts for peer review. This journal locates in the following adressy: Yavatmal city, 623727, India.

Published May 26, 2025

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Vol. 5 No. 5 (2025): JMEA

Xolboboyeva Aziza Sherboboyevna

Abstract

Reklama diskursida sosiolingvistik aspektning ifodalanishi, hususan,
gender aspekti, reklama orqali nafaqat ayol va erkakning turmush tarzini, balki
ularning jamiyatdagi o‘rinlarini va ijtimoiy rollarini ham aks ettiradi. Ingliz va
o‘zbek olimlari reklama tahlilida gender aspektining o‘rni va ahamiyatini o‘rganish
orqali bu boradagi rivojlanish jarayonlarini ko‘rsatib kelmoqdalar. Ushbu maqolada,
reklama orqali genderni ko‘rish va tushunishda ingliz va o‘zbek olimlarining
yondashuvlarini tahlil qilib, uning rivojlanish bosqichlarini o ‘rganishga bag
‘ishlangan

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